Direct Booking is a leading brand in the hotel industry, dedicated to revolutionizing the sector by introducing the concept of cutting out the middleman. As a comprehensive digital marketing solution provider, Direct Booking utilizes AI, big data, and advanced technology like the cloud to reconstruct the relationship between customers, products, and the market. Their services include a one-stop platform for hotels, offering personalized marketing solutions, professional consultancy, and innovative technology for operations.

With a range of products under the Direct Booking Group, including Direct Booking Cloud, Direct Booking App, Yueshimei Hotel Chain, Direct Booking Business Travel, and more, they cater to every hotel's specific needs, driving business growth and providing a new engine for success. Recognized for their achievements, Direct Booking has received investment from prominent entities