Zhangjiajie Tourism Group is a state-owned enterprise based in Zhangjiajie, China. It was established in 1992 and has its headquarters in the Wulingyuan District, Zhangjiajie. The company primarily focuses on tourism and is committed to promoting the rich cultural and natural heritage of Zhangjiajie to both domestic and international tourists.

The main products and services offered by Zhangjiajie Tourism Group include the operation and management of tourist attractions, transportation services, hotel and resort management, and travel agency services. The company operates several key attractions in Zhangjiajie, such as Zhangjiajie National Forest Park, Tianmen Mountain, and Baofeng Lake. It also manages a range of hotels, resorts, and tourist facilities in the region.

On a global scale, Zhangjiajie Tourism Group has established noteworthy subsidiaries, joint ventures, and partnerships. It has collaborated with international travel agencies and tourism organizations to promote Zhangjiajie as a travel destination. The company actively participates in international tourism fairs, exhibitions, and events to attract more global visitors.

Additionally, it has initiated partnerships with airlines and travel agencies to enhance connectivity and facilitate tour packages to Zhangjiajie. In terms of market position, Zhangjiajie Tourism Group is one of the leading tourism enterprises in China. It has witnessed significant growth in global sales over the years due to its strategic marketing efforts and the ever-increasing popularity of Zhangjiajie as a tourist destination.

The company faces competition from other well-known tourist attractions in China, such as the Great Wall, Terracotta Army, and Jiuzhaigou Valley. However, Zhangjiajie's unique landscape and the company's continuous efforts to improve infrastructure and services have helped it maintain a strong market position. In recent years, Zhangjiajie Tourism Group has achieved several milestones.

It has focused on enhancing the overall tourist experience by investing in infrastructure development, including the construction of cable cars, glass walkways, and observation platforms. These developments have attracted a large number of visitors and boosted the region's tourism industry. As of the latest available information, Zhangjiajie Tourism Group continues to attract a growing number of tourists and has become a prominent player in the global tourism market.

It continues to innovate and expand its offerings to cater to diverse visitor needs while preserving the unique natural beauty of Zhangjiajie