Zveza slovenske podeželske mladine | Ljubljana is a dynamic brand that aims to empower and instill pride in rural youth through socializing, networking, knowledge acquisition, and experiential learning. As the only voluntary, national, non-governmental, and non-partisan organization, they bring together young individuals from rural areas and those who feel connected to the countryside. Their mission is to strengthen the self-confidence and pride of young people in rural communities.

The brand offers various activities and initiatives, including events, youth work, informal education, international cooperation, and projects such as the 30 Challenges project and the TERA neMOČ PODEŽELJA project. They also organize competitions like the Innovative Young Farmer/Farmwoman competition and the Best Project and Volunteer of Rural Youth competition. By supporting innovation and development among rural youth, Zveza slovenske podeželske mladine | Ljubljana plays a crucial role in shaping the future of rural communities in Slovenia