Zulily is an e-commerce retailer that offers a wide range of products for women, children, and home goods. The company was founded in 2009 by Mark Vadon and Darrell Cavens with the vision of providing customers with a unique and personalized shopping experience. Its headquarters are located in Seattle, Washington.

Zulily operates on a flash-sale model, offering limited-time sales events that typically last for 72 hours. Each event features a curated selection of products from various brands and designers, including apparel, toys, accessories, and home decor items. The company emphasizes discovery, offering an ever-changing assortment of products to keep customers engaged and returning for more.

On a global scale, Zulily primarily serves customers in the United States. However, it has expanded its operations to international markets, including Canada and Australia. The company also operates under subsidiaries such as Wittlebee and Citrus Lane, which focus on providing subscription-based services for children's clothing and curated box deliveries.

Additionally, Zulily has partnered with various brands and designers to offer exclusive collaborations and unique product offerings. In terms of market position, Zulily has experienced significant growth since its inception. The company quickly gained popularity by offering a wide range of products at discounted prices, attracting a large and loyal customer base.

It competes with other e-commerce giants like Amazon, Walmart, and Target, but sets itself apart through its unique flash-sale model and focus on curating a personalized shopping experience. Throughout its history, Zulily has achieved several milestones and events. In 2015, the company was acquired by QVC, a leading multimedia retailer, which further strengthened its market presence and provided additional resources for growth.

Zulily has also expanded its product offerings to include home goods and launched mobile apps for convenient shopping on the go. As of the latest available information, Zulily continues to be a thriving e-commerce company with a strong customer base and a competitive market position. It remains committed to providing unique and exciting shopping experiences through its curated sales events and expanding product offerings