1Password has unveiled a new company logo, separating its brand and product identities in a fresh rebranding initiative.
"As we look to the future and continue to diversify our product offerings, we want to be able to differentiate between our company and our products." the company revealed in a blog post. "We needed something more agile and ultimately opted for a simplified creative canvas."
1Password, a product of AgileBits Inc., is a widely-used password manager supporting multiple platforms such as iOS, Android, Windows, Linux, and macOS. The Canada-based company allows users to store various passwords, software licenses, and other sensitive data in a virtual vault, locked with a PBKDF2-guarded master password.
1Password's encrypted vault is hosted on AgileBits' servers for a monthly fee by default. Among its other features, it boasts a browser extension capability, integrating with popular browsers like Safari, Chrome, Firefox, Edge, and Opera. The extension can remember and automatically fill in website logins and generate random passwords for new websites.
Notably, 1Password introduced the Travel Mode feature in 2017, enabling the omission of password entries not tagged as safe for travel from the local storage on a specific device. This innovation reduces the impact of being obliged by officials to unlock access at the country border crossings.
Moreover, 1Password has shown tremendous growth over the years, obtaining significant investments and acquiring cybersecurity companies, which further strengthens its stance in the tech industry.