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March 22nd, 2022

Adidas' new logo is a subtle change in lead up to the 2022 World Cup

Adidas old logo
before
Adidas new logo
after

Adidas quietly updated the logo for its app, leading to a quiet release of what appears to be the sportswear company's new logo.

A Twitter user gets credit for spotting the new Adidas logo on the Adidas app. Most assume that the new Adidas logo is part of a marketing plan related to the upcoming World Cup in Qatar later this year. Football blog FourFourTwo shared speculation that the current logo will be phased out by the end of the 2022/2023 season.

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