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Astound Broadband new logo unifies regional brands

Astound Broadband Logo

Seattle-born Wave Broadband joined a number of regional brands under the new name of Astound Broadband.

Astound Broadband icon

Astound Broadband

Astound Broadband logo
Astound Broadband logo

“We went through many iterations, many potential names, and ultimately settled on Astound, given its strong aspirational qualities,” said Astound Broadband CEO Jim Holanda in an interview.

The rebranding completes a journey that was originally scheduled for 2020 but was delayed due to the pandemic. With the change complete, Holanda said that Astound will "remain very active" in the mergers and acquisition market.


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