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Brembo rebrands with a restyled and simpler new logo

Brembo old logo
Brembo new logo

The manufacturer of brake systems unveiled a new brand identity.

“The core element of this new identity is the restyling of our logo, which is recognized all over the world and has contributed to our company’s success.” says Daniele Schillaci, Brembo’s Chief Executive Officer on their website. “Now it embeds the notion of simplicity, with a modern and digital soul capturing Brembo’s forward-looking attitude.”

Founded by Emilio Bombassei and Italo Breda in 1961, Brembo is an Italian manufacturing company, particularly a manufacturer of automatic brake systems for motorcycles and cars. The company was named after the Brembo river in the Bergamo province where Bombassei lived. It is headquartered in Bergamo, Italy, and serves its products worldwide, having branches in the US, UK, Mexico, Japan, Brazil, and China.

The company sells over 1300 products globally, including rotors, brake lines, and calipers. Brembo is most known for being a brake supplier to the most high-powered cars available in the market, and has been supplying brakes to cars such as Ferrari, Mercedes Benz, Porsche, and BMW since the 1980s. They are also one of the major suppliers of various Formula One teams.

As of 2018, the company has gained £2,640 million in revenue. Brembo bought AP Racing, a UK-based automotive company in 2000, making AP Racing their subsidiary. And in 2007, the company’s North American division bought the Automotive Brakes division of Hayes Lemmerz.

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