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January 25th, 2023

Catelli Unveils New Modern Brand Identity

Catelli old logo
before
Catelli new logo
after

The pasta brand is changing it up with a new logo and new packaging.

The brand worked with agency LG2 to help bring their 150-year-old brand into modern meals. "With an ever-expanding product portfolio and research showing that consumers were hungry for a better on-the-shelf experience, Catelli felt it was time for a new challenge in order to keep its edge and secure its position as market leader." according to the agency about the change.

Catelli is a well-known brand in the pasta industry, known for their high-quality and delicious pasta products made from durum wheat semolina. The company has been around for over 175 years, beginning in 1867.

The brand offers a wide variety of pasta shapes and sizes, including spaghetti, fusilli, and penne, as well as gluten-free options for those with dietary restrictions. Their products also have different variations such as added fibre, multigrain, or their classic option.

Catelli is also committed to sustainability, using sustainable farming practices, and sourcing their wheat from local farmers. They also have a recycling program in place, which allows customers to recycle their pasta packaging.

Catelli's pasta is also versatile and can be used in a variety of recipes, from classic spaghetti and meatballs to more complex dishes like lasagna and baked ziti. The brand also offers a variety of sauces to complement their pasta, such as marinara, alfredo, and pesto.

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