Dailymotion debuts a dazzling rebrand, harnessing the power of color, motion, and typography.
"Our brand embodies a vibrant and youthful spirit. We strive to capture attention and inspire action through our bold design choices and captivating motion." according to their brand guide. "Our logo symbolizes our brand’s commitment to pushing boundaries, embracing creativity, and challenging conventional norms."
Founded in 2005 by Benjamin Bejbaum and Olivier Poitrey, Dailymotion, a French video-sharing platform, has always been at the forefront of digital innovation. The company made a name for itself as one of the first platforms to support high-definition 720p resolution video and currently provides its services worldwide in 183 languages across 43 localized versions.
Dailymotion's journey is one of continuous evolution and innovation. The company's capital growth throughout the years has been impressive, securing €7 million in 2006, the most substantial funds raised in the French Web 2.0. In 2009, the French government further invested in Dailymotion, and by 2011, telecom giant Orange acquired a 49% stake in the company. By 2015, Vivendi purchased an 80% stake in the platform, increasing its ownership to 90% later that year.
The company's rebranding in 2023 is not its first, having undergone significant design changes in 2015.
With headquarters in Paris and offices in New York City, London, San Francisco, Singapore, and Abidjan, Dailymotion continues to expand its global presence while maintaining its commitment to pushing creative boundaries.