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Eurostar Rebrands to Signify Merger with Thalys

Eurostar old logo
Eurostar new logo

The railway service unveiled a new brand and visual identity.

"At the heart of the rebrand is a reimagined symbol, a new north star and icon for the brand," says DesignStudio, the agency behind the rebrand. "The Spark is designed to be a flexible and dynamic asset. It breaks free from the symbol to create a graphic device for use across the full brand experience - from train livery and across stations, to digital platforms including website, apps, social media and TVCs."

Eurostar is a high-speed railway service. The service began in 1994 and is considered one of the most successful high-speed rail systems in the world, with over 10 million passengers traveling on the route each year. The Eurostar trains are capable of reaching speeds of up to 300 km/h (186 mph) and can make the journey from London to Paris in just over 2 hours.

The Eurostar service has several classes of service, including Standard, Standard Premier, and Business Premier. Standard class offers comfortable seating and large windows for passengers to enjoy the scenery, while Standard Premier and Business Premier offer additional amenities such as meals, drinks, and more spacious seating.

In addition to its main route between London, Paris, and Brussels, Eurostar also offers connections to other destinations. Eurostar has been consistently praised for its punctuality and reliability, with over 90% of trains arriving on time. The company also places a strong emphasis on sustainability.

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