Coca-Cola changed up their popular soda brand's visual identity.
By shifting our focus to reflect an attitude, we were able to revitalize Fanta’s brand assets and reclaim play as something that people of all ages can embrace and benefit from.” according to Rapha Abreu, Global VP of Design at The Coca-Cola Company about the rebrand. "We wanted to portray a brand that values spontaneous play and the benefit it brings."
Fanta is a globally popular fruit-flavored carbonated soft drink, created by The Coca-Cola Company in 1940. The brand originated in Germany during World War II, when Max Keith, head of Coca-Cola Deutschland, developed a new product to overcome the difficulties in obtaining Coca-Cola syrup due to the trade embargo. Fanta was initially created using available ingredients such as apple pomace and whey, resulting in a unique beverage that catered to local tastes.
The name "Fanta" was derived from the German word "Fantasie," meaning imagination or fantasy, reflecting the creative process involved in its inception.
Over the years, Fanta has expanded its flavor range to include over 100 variations worldwide, such as orange, grape, pineapple, and strawberry. The most popular flavor, Fanta Orange, is recognized by its vibrant orange hue and distinctive taste. Fanta's marketing campaigns often emphasize its colorful and fun-loving image, appealing to a younger demographic.
Fanta has achieved significant global success, becoming the third-largest-selling soft drink under The Coca-Cola Company's portfolio. It is available in 180 countries and has a strong presence in Europe, Asia, and Africa. Despite its wartime origins, Fanta has evolved into a symbol of refreshment and enjoyment for millions of consumers around the world.