Havas has introduced its first significant brand refresh in 20 years, striving for a more contemporary and significant presence.
"Our new identity is much more than a logo tweak." shares Yannick Bolloré, chairman and CEO of Havas. "It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values."
Established in 1835 in Paris, Havas SA is a French multinational advertising and public relations company that operates in over 100 countries. With a vast history, Havas has grown to become one of the largest advertising and communications groups in the world. Its services range across traditional advertising mediums like television, radio, and print, to media buying, direct marketing, sales promotion, corporate communications, blockchain and ICO marketing, healthcare communications, internal communications, television sponsorship, design, human resources communications, and interactive communications.
In 2000, Havas underwent a significant change when the parent company decided to rename itself Vivendi Universal Publishing, divesting its remaining stake in Havas Advertising. However, the Havas Advertising board decided to reclaim the Havas name, leading to a substantial reorganization of the group's structure by 2003. By 2005, the Bolloré Group started acquiring a stake in Havas and ultimately took control of the company.
Havas has witnessed several transformative shifts, such as the rebranding of Euro RSCG to 'Havas Worldwide', and the creation of the umbrella brand, Havas Digital Group. These changes reflect Havas's commitment to staying relevant and appealing to its clients and potential clients, projecting an image of being entrepreneurial and agile.
Recently, Havas introduced a monumental rebranding, the first significant refresh in 20 years. With the aid of Conran Design Group, Havas unveiled a new, unified brand that is powerful, iconic, and timeless. The rebranding is aimed at reflecting the group’s integrated model better and bolstering its unique positioning around meaningfulness and entertainment. As part of the rebranding, all Havas-branded networks and operating companies will come under one shared brand identity.