International Paper has unfurled a new brand identity in conjunction with its 125th anniversary, reinforcing its commitment towards sustainability and innovation.
"As we celebrate our 125th anniversary, we have a renewed sense of purpose, energy and optimism," according to a press release about the rebranding. "To signify this to the world, we have updated our company brand to highlight the resilience of International Paper, the sustainability of our mission and our commitment to creating what’s next. We’re the new International Paper, and we’re creating what’s next."
Founded in 1898, International Paper has grown to become the largest pulp and paper company in the world. Rooted in Memphis, Tennessee, the company now has a vast and far-reaching global presence. International Paper is a renowned global producer of planet-friendly packaging, pulp, and an array of other fiber-based products, showing its commitment towards environmental stewardship.
As of 2022, International Paper reported robust net sales of $21.2 billion, The reach of its operations span multiple continents - from North America to Latin America, North Africa, and even Europe.
International Paper's commitment to sustainability and innovation is embodied in its brand and operational philosophy. With approximately 39,000 dedicated colleagues globally, the company has seen milestones in its evolution, which include strategic acquisitions, divestitures, and partnerships that have further strengthened its position in the market.
The company maintains a steady focus on renewable, fiber-based packaging and pulp, which reflects its commitment to meet the present needs of society while looking towards, and preparing for, the future.