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SodaStream to ‘push for better’ with new rebrand

SodaStream old logo
SodaStream new logo

The soda machine maker co-owned by Pepsi Co. unveiled a brand new visual identity.

"Our new 'Push for Better' strategy and its accompanying brand assets are the next chapter in SodaStream's journey to change the way the world drinks and revolutionize the global beverage industry", said Eyal Shohat, CEO of SodaStream in a press release about the change.

Known as the number one sparkling water brand globally, Soda Stream was founded in the United Kingdom in 1903. The brand created a revolutionary technology that allowed consumers to make sparkling water using their devices. 

Beyond their Sparkling Water makers, Soda Stream also created a line of flavors for customers to use along with their soda machines. Currently, they have over 100 kinds of syrups and flavors sold. The brand distributes its products globally, and has around 80,000 retail stores in 45 countries. 

As of 2015, the company has gained a revenue of $413 million. PepsiCo acquired SodaStream in 2018, with the sparkling water brand entering into various partnerships including Samsung. Its partnership with Samsung in particular allowed built-in SodaStream dispensers in Samsung’s line of refrigerators in 2013, which were then available in the United States. 

Other partnerships with SodaStream includes Kraft Foods, Fanta, and Sunkist. The company’s partnership with Kraft Foods included Country Time and Kool-Aid exclusive flavors for the sparkling water brand.

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