Stella Artois unveils a fresh, modern branding, inviting a younger audience to join the "modern table".
"Building brand distinctiveness is central to what we believe as a business, so we jumped at the opportunity to redefine the Brand World for Stella Artois with this goal in mind," shares Sean Thomas, executive creative director at JKR, the company behind the rebranding. "The result is a new brand world for Stella Artois where high and low culture meet, and the self-expression and creativity of the fashion world seamlessly mesh with the warmth and connection of the beer world."
Stella Artois, a world-renowned pilsner beer, has a rich history dating back to 1366. The company's roots can be traced to the Den Hoorn brewery in Leuven, which later became Brouwerij Artois in 1717. The pilsner we know today was first introduced in 1926 and has since then evolved to become a global favorite. It's owned by Interbrew International B.V., a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
Stella Artois' journey over the centuries has seen it undergo significant changes, including brewing innovations, strategic partnerships, mergers, and even brief pauses during turbulent periods such as World War II. However, its continuous commitment to quality and excellence has led it to remain a beloved beer brand.
Having built an immense global following, Stella Artois is now found in countries across the world. The beer is brewed in Belgium, the UK, and several other countries. Its strong global presence is maintained through different partnerships, such as Lion in Australia and Anheuser-Busch in the United States.
Throughout its history, Stella Artois has consistently redefined itself to meet the evolving needs of its customers. This commitment to staying relevant and connected to its audience has led it to its latest rebranding endeavor, aiming to engage a younger, more diverse audience.