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June 2nd, 2022

Trust for Public Land reveals new visual identity that honors both past and future

Trust for Public Land old logo
before
Trust for Public Land new logo
after

The Trust for Public Land organization unveiled a new look, calling it a brand refresh on their website.

"This is no overnight makeover. It's the culmination of a thoughtful and strategic process—more than 18 months in the making—driven by research and input from a broad spectrum of volunteers, supporters, staff, outdoor enthusiasts, and outside experts," says Diane Regas, President and CEO of Trust for Public Land. "This brand refresh honors our past and captures our ambitious vision for the future."

Trust for Public Land icon

Trust for Public Land

Trust for Public Land logo
Trust for Public Land logo

The Trust for Public Land is a nonprofit organization that creates parks and protects public land for people, ensuring healthy and livable communities for generations. Founded in San Francisco in 1972 by environmentalist Huey Johnson, the nonprofit works to connect everyone to the benefits of the outdoors. 

The nonprofit is a leader in equitable access to the outdoors. It helps generate public funding for land protection, creates and transforms parks, opens green schoolyards, and connects millions of Americans to trails and greenways. Its team achieves its mission by raising funds, researching and planning, and acquiring and protecting land.

The Trust for Public Land works from more than 30 offices across the United States. Its projects benefit over 9.4 million people who live 10 minutes away from its 5,000 parks, schoolyards, and trails. Since its founding, it has raised $84 billion in public funding for parks and public land.

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