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The U.S. Army Brand Transforms to Reflect the Needs of a New Generation

U.S. Army old logo
U.S. Army new logo

The U.S. Army made a major change to its visual branding.

"The brand transformation was a multiyear, research-based process designed to reflect today’s Army accurately and authentically, while addressing the needs of a new generation." according to a post on the brand's website. "The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline."

The US Army brand represents one of the most well-known and respected military forces in the world. With a history dating back to the Revolutionary War, the Army has a long tradition of defending the United States and promoting its values both domestically and abroad.

The Army's brand is characterized by its core values of loyalty, duty, respect, selfless service, honor, integrity, and personal courage. These values are deeply ingrained in every soldier and form the foundation of the Army's culture and identity.

In addition to its core values, the Army is known for its commitment to excellence and innovation. From the development of advanced technologies to the creation of new training programs, the Army is constantly striving to improve and stay ahead of the curve.

Overall, the US Army brand represents strength, honor, and duty, and is recognized and respected around the world. Whether in times of peace or conflict, the Army remains a vital and essential part of America's defense and security.

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