10 TEN | Matsuyama Ehime is a renowned brand that aims to promote the orange industry in Ehime by offering original products that showcase the charm of Japan's top orange industry. With a vision to create a globally recognized brand and ensure the continuity of the orange industry for future generations, 10 TEN focuses on developing processed goods that utilize the region's abundant orange resources. Ehime is not only the second-largest producer of Wenzhou oranges in Japan but also leads in citrus fruit production nationwide.

It is rightfully known as the Citrus Kingdom with the highest variety of citrus fruits in Japan. However, the aging population of orange farmers in Ehime is becoming a pressing issue. To address this situation, 10 TEN directly collaborates with orange producers, accumulating expertise and knowledge to develop innovative processed goods.

They also propose a lifestyle that revolves around the richness of living with oranges, fostering connections between processed orange products and the farmers. 10 TEN focuses on creating delicious and beautiful products, maximizing the natural flavors of the ingredients. They prioritize using locally sourced materials and implementing processing techniques that highlight the unique qualities of each citrus variety.

By aligning their lineup with the seasonal cycles of different citrus varieties, they ensure a natural and sustainable product selection. With a deep commitment to delivering safe and trustworthy products, 10 TEN exclusively uses locally produced ingredients from Ehime, preserving the authentic taste of nature. Their dedication to responsible pricing reflects their responsibility in every step of the production process, from sourcing materials to packaging.

10 TEN actively collaborates with local orange producers, aiming to expand the possibilities of Ehime's orange industry and pass it on to the next generation. By offering processed goods that cater to modern lifestyles and enhance the experience of a rich orange-filled life, they aspire to propose a fulfilling and abundant life for all