They offer a digital food wallet and rewards system, allowing customers to receive personalized rewards and cash back based on the health and sustainability of the food they buy. This is made possible through their AI food feedback models, powered by top nutrition experts. To participate, customers simply need to purchase food products from their favorite food spots or grocers, save their receipt or take a photo of their purchase, and submit it through the beta form on The Three3 website.

In addition to cash back rewards, customers can also receive coaching and support from top coaches and AI through chat. The products available are rated as green, yellow, or red for sustainability and health, providing clear feedback to customers. The Three3's ultimate vision is to inspire people to view the planet as a sacred place and to make tangible improvements in their food choices and consumption