50Hertz Tingly Foods is a brand that specializes in bringing the unique and exhilarating sensation of Sichuan pepper to food enthusiasts around the world. The name 50Hertz was inspired by scientific research conducted at the Institute of Cognitive Neuroscience at University College London, which found that the tingling sensation induced by Sichuan pepper occurs consistently at a frequency of approximately 50 Hertz. This tingling sensation is caused by a molecule called hydroxy-α-sanshool, which can only reach nerve receptors in areas of thin skin, such as the mouth and lips, resulting in a stimulating and pleasant experience.

The mission of 50Hertz is to introduce Sichuan pepper as the next big flavor sensation in the culinary world. They believe that this unsung spice has the potential to transcend Chinese cuisine and become a beloved addition to global dishes. Founded by Yao Zhao, who was inspired by a memorable experience with Sichuan pepper during a visit to his hometown, 50Hertz started with their green Sichuan pepper oil and quickly gained recognition for its unique and transformative properties.

They have expanded their product line to include oils, dried Sichuan pepper, gifts, merch, and snacks. With a passion for education and innovation, 50Hertz is dedicated to sharing the wonders of Sichuan pepper and exploring its diverse uses in cooking. So, get ready to tantalize your taste buds with the tingly magic of 50Hertz Tingly Foods!