Aartrijk is a prominent brand in the insurance industry that offers a range of products and services. With a focus on mergers and acquisitions, Aartrijk understands the complexities and challenges of this process. Over the past decade, they have capitalized on low interest rates and an abundance of capital, recognizing the industry's stable and long-term returns.

Aartrijk believes that success in mergers lies in paying attention to culture, as neglecting it can lead to messy and unsuccessful collaborations. The company has observed a similar phenomenon in the wholesale and retail agent and broker space, which has seen frequent M&A activity. Aartrijk advises acquiring firms to unify the brands, cultures, and visual identities to maintain clarity and unity.

By fostering a strong sense of teamwork and promoting collaboration among acquired firms, Aartrijk believes that clients can benefit from broader and deeper relationships. With their expertise in folding and assimilating acquisitions, Aartrijk provides smart and effective strategies for establishing a unified brand in the insurance industry