Abruzzo InnovaTur is a brand specializing in innovative tourism solutions and developments. As a Consortium Limited Liability Company, they are committed to promoting sustainable tourism in the Abruzzo region of Italy. Their main goal is to enhance the competitiveness of the regional tourism industry by providing cutting-edge tools, models, and guidelines for sustainable tourism development.

Abruzzo InnovaTur offers a range of services, including the Abruzzo Destination Management System (DMS), which serves as a centralized archive for managing and disseminating tourist information and bookings. Additionally, they organize informative events such as webinars and workshops to educate local operators and stakeholders about specific markets and trends in international tourism. Collaborating with Legambiente and the Conference of Regions and Autonomous Provinces, Abruzzo InnovaTur has also developed a pilot project on active and sustainable tourism, with the aim of replicating its success regionally.

With their innovative approach, Abruzzo InnovaTur aims to create a network and a strategic vision for the region, contributing to the overall success and regeneration of Abruzzo's tourism industry