Accell Group is a leading bicycle manufacturer and distributor based in the Netherlands. The company was founded in 1904 and is headquartered in Heerenveen, Netherlands. Accell Group offers a wide range of bicycles, bicycle parts, and accessories through its various brands.

Some of the well-known brands under Accell Group include Batavus, Koga, Raleigh, Sparta, Haibike, and Ghost. The company's product portfolio includes electric bikes, city bikes, trekking bikes, mountain bikes, and youth bikes, among others. Accell Group also provides related services, such as bike financing and leasing, servicing, and maintenance.

With operations on a global scale, Accell Group has subsidiaries, joint ventures, and partnerships in countries across Europe, North America, and Asia. Notable subsidiaries include Raleigh UK, Winora Group, and Van Nicholas. The company has also formed partnerships with major retailers such as Halfords in the UK and Walmart in the United States.

This extensive global presence allows Accell Group to reach a wide customer base and distribute its products internationally. Accell Group holds a strong market position in the bicycle industry, with a focus on innovation, quality, and sustainability. The company has achieved significant success in terms of global sales, with revenues exceeding €1 billion.

It competes with other major bicycle manufacturers, including Giant Manufacturing Co., Merida Industry Co., and Trek Bicycle Corporation. In recent years, Accell Group has undergone changes in its strategy to drive growth and adapt to evolving market trends. The company has emphasized the development of e-bikes, recognizing the growing demand for electric bicycles.

It has also focused on expanding its online sales channels and investing in digital solutions to enhance the customer experience. As of the latest updates, Accell Group continues to expand its market presence and product offerings. The company remains committed to sustainable production practices and aims to increase the share of e-bikes in its portfolio.

Additionally, Accell Group continues to innovate and invest in research and development to maintain its competitive edge in the global bicycle market