The brand is an informative news website that covers a wide range of topics including Dubai, the UAE, Abu Dhabi, Saudi Arabia, Gulf countries, Egypt, Syria, Turkey, and global events. They provide up-to-date news in politics, sports, economy, science, art, technology, and culture, as well as news about influential figures such as Sheikh Mohammed bin Rashid, Mohammed bin Zayed, Khalifa bin Zayed, Abdullah bin Zayed