Alima Pure is a natural cosmetics brand that celebrates joy, beauty, and well-being in all women. Founded in 2004 by Kate O’Brien, a mother and kindergarten teacher, our brand is dedicated to empowering and connecting with others. We believe that makeup should enhance what you love most about yourself without hiding who you are.

Our luxurious, high-performance products are made using clean, non-toxic ingredients. We offer a wide range of foundation shades that redefine makeup as an empowering tool of self-expression. Our cosmetics are free of parabens, sulfates, phthalates, and other harmful chemicals.

Additionally, we never test on animals. Alima Pure is proud to be a B Corporation and a member of 1% for the Planet. We are also carbon neutral and derive our power from renewable energy sources.

Furthermore, we have committed to planting one million trees by 2025 to contribute towards a more sustainable environment. Experience makeup that doesn’t compromise – join Alima Pure and embrace beauty that is clean, empowering, and environmentally conscious. Sign up for our newsletter and receive 15% off your first order