L’ACT – Alliance contre le tabac is a brand that has been the spokesperson for various stakeholders in the fight against tobacco for over 30 years. As a collective and federation of engaged actors, their mission is to shed light on the manipulations of the tobacco industry and influence public debate. Their goal is to create a sustainable future where the harmful effects of tobacco and its industry are eliminated by 2032.

L’ACT is actively involved in campaigns and advocacy efforts. They have partnered with Surfrider Foundation to expose the reality behind tobacco and nicotine products, revealing the environmental impact caused by the tobacco industry. Their recent campaign, #StopCigarettesPollution, aims to raise awareness about the environmental damage caused by cigarette waste.

In addition, L’ACT tackles issues such as illicit tobacco trade and disposable e-cigarettes. They denounce the tobacco industry's exploitation of illicit trade to hinder public health policies. They also advocate for the ban of disposable e-cigarettes, as they pose environmental and health hazards.

By supporting L’ACT, you contribute to the collective effort to combat the tobacco industry and create a healthier, tobacco-free future