Alliance de l'industrie touristique du Québec is a leading provincial federation of businesses specializing in tourism in Canada, representing over 10,000 enterprises and 50 regional and sector-specific tourism associations. They are a key partner and driving force in the success of the tourism industry in Québec. With a diverse range of products and services, they strive to elevate the collective and make Québec an exceptional dream destination.

Their expertise lies in destination marketing, including the iconic brand Bonjour Québec and promotional campaigns for both destinations and experiences. They also excel in international representation, providing strategic connections and long-lasting relationships. Additionally, Alliance de l'industrie touristique du Québec offers industry support through public affairs and government representation, digital marketing training, innovation culture development, sustainable practices, and webinars.

They host various events, such as the Alliance Grand Conference and the Prix Excellence Tourism Awards, aimed at advancing the industry and promoting excellence. Their dedication to the development of direct air links, tourist signage, and addressing visitor concerns demonstrates their commitment to enhancing the overall tourism experience. The Alliance Foundation supports the next generation by offering scholarships and fostering industry co-development groups.

For anyone passionate about tourism, Alliance de l'industrie touristique du Québec is the driving force that ensures Québec excels as a dream destination