Ally Financial Inc., commonly known as Ally, is a leading financial services company based in the United States. Founded in 1919, it has a rich history and has grown to become one of the largest automotive finance companies in the country. Ally's headquarters are located in Detroit, Michigan, which is also known as the Motor City.

The company has a strong presence in the automotive industry, offering a wide range of financial products and services. These include retail banking, lending, leasing, insurance, and wealth management. Ally primarily serves customers in the United States and Canada.

On a global scale, Ally Financial has expanded its operations through various subsidiaries, joint ventures, and partnerships. Notably, it has a joint venture with General Motors called GM Financial, which provides automotive financing solutions to customers of General Motors worldwide. This partnership has greatly enhanced Ally's global footprint and allowed it to tap into new markets.

In terms of market position, Ally is a major player in the financial services industry. The company reports annual revenue in the billions and is considered one of the top automotive finance providers in the United States. It faces competition from other large financial institutions such as Wells Fargo and JP Morgan Chase.

Over the years, Ally has undergone several changes in its brand strategy and product lineup. In 2009, the company rebranded from GMAC to Ally Financial to better reflect its diverse range of financial services. This strategic move aimed to differentiate the company and position it as a modern financial institution.

Currently, Ally Financial is in a strong position. It continues to grow its business and expand its market presence. The company is known for its innovative approach to financial services, leveraging technology to provide convenient and user-friendly banking experiences.

Ally remains committed to serving its customers' needs and staying at the forefront of the industry. Overall, Ally Financial is a prominent player in the financial services sector, with a focus on automotive finance. With its headquarters in Detroit and a global presence through joint ventures and partnerships, Ally is well-positioned to serve customers both domestically and internationally