AMA (American Marketing Association) is a professional association for marketers based in the United States. It was founded in 1937 and has its headquarters in Chicago, Illinois. AMA represents marketing professionals from all industries, including academia, corporations, and agencies.

The organization aims to provide marketing professionals with a platform to exchange knowledge, network, and enhance their skills. It offers a wide range of resources, including publications, conferences, webinars, and training programs, to help marketers stay up to date with the latest trends and best practices in the industry. AMA operates on a global scale, with members from over 70 countries.

It has noteworthy partnerships and collaborations with various organizations and educational institutions around the world. Some of its key subsidiaries and joint ventures include the AMA Foundation, which funds and supports marketing research and education, and the AMA International Collegiate Conference, which brings together marketing students from different universities. In terms of market position, AMA is highly regarded as a leading professional association for marketers, both in the United States and globally.

It has a strong reputation for providing high-quality resources and thought leadership in the field of marketing. Over the years, AMA has organized various major events, including the annual AMA Symposium for the Marketing of Higher Education and the AMA International Research Conference. These events attract renowned speakers and industry experts, making them platforms for networking and knowledge sharing.

As for its latest updates, AMA continues to expand its offerings by embracing new technologies and digital marketing strategies. It has been actively promoting the importance of data-driven marketing and the use of analytics to drive marketing decisions. In conclusion, AMA is a prominent professional association for marketers in the United States, with a global reach.

It offers a wide range of resources and services to its members and holds a strong market position. With its continuous efforts to stay at the forefront of marketing trends, AMA remains a vital institution for marketers seeking professional growth and development