American Apparel is a clothing brand based in the United States that specializes in producing and selling basic and fashionable apparel items. The company was founded in 1989 by Dov Charney and initially started as a wholesale business. However, in 2003, it shifted its focus to retail and opened its first store in Los Angeles.

American Apparel is headquartered in downtown Los Angeles and operates several manufacturing facilities in the region. The company prides itself on being vertically integrated, meaning it controls various stages of the production process, from fabric knitting to garment manufacturing. This allows them to maintain close control over product quality and achieve quick turnaround times.

The brand's main products include t-shirts, tops, bottoms, dresses, and accessories. American Apparel emphasizes the use of high-quality materials, ethical manufacturing practices, and the promotion of fair wages and employee welfare. On a global scale, American Apparel has expanded its presence through various subsidiaries, joint ventures, and partnerships.

Notably, the company established a joint venture in Japan in 2004 to tap into the Asian market. Additionally, it has partnered with retailers and online platforms worldwide to distribute its products. American Apparel has achieved significant market success and positioned itself as a prominent player in the fashion industry.

Its trendy and well-fitting designs, along with its commitment to sustainability, have resonated with young consumers globally. However, the brand faced financial struggles and underwent bankruptcy in 2016. As a result, it was acquired by Gildan Activewear, a Canadian apparel manufacturer, in 2017.

Since its acquisition, American Apparel has undergone some changes in its strategy and product lineup. Gildan Activewear has focused on reviving the brand and leveraging its existing customer base while streamlining its operations. The company continues to emphasize its commitment to ethical manufacturing and has expanded its online presence to reach a wider audience.

As of the latest updates, American Apparel remains a recognized name in the fashion industry. While its standing amongst competitors has been significantly impacted by its bankruptcy and subsequent acquisition, the brand continues to resonate with its target audience, primarily through its e-commerce platforms