American Rhino is a purpose-driven fashion brand that was inspired by a family vacation to Kenya in 2008. This vacation sparked the idea to establish a business that not only supports Kenyan land and wildlife conservation but also local communities. The brand's journey began with an off-road adventure called the Rhino Charge, a motorsport competition that raises funds for Rhino Ark, a charitable trust.

Chris Welles, the founder, took part in the Rhino Charge and, as the only American team, they became known as the American Rhinos. Chris designed hats and t-shirts featuring a red, white, and blue rhino logo for his team, which gained popularity among supporters. Since its founding in 2016, American Rhino has expanded its product range beyond hats and t-shirts and now offers a variety of fashion items, including sneakers, bracelets, and apparel.

The brand's collections reflect the spirit of Kenya and are manufactured in Eastern Africa to support the local economies and communities. American Rhino's commitment to sustainability and ethical practices is evident through its business partnerships in Kenya, where over 95% of their collections are made. Furthermore, American Rhino donates 10% of all purchases back to Kenya through the American Rhino Foundation, furthering its impact on wildlife conservation and community support.

The brand's primary material for apparel is Kikoy, a traditional cotton textile from East Africa that has been customized and adapted by American Rhino in collaboration with Kenyan weaving partners. By choosing American Rhino, customers not only enjoy stylish and timeless fashion but also contribute to a noble cause. Join the herd and embrace the effortless style and bold impact offered by American Rhino.

Subscribe to their mailing list to stay informed about new drops, discounts, and special events