Analytic Partners is a global data analytics consulting firm and tech company that offers a range of products and services to help businesses make informed marketing decisions. With their analytics software, they provide marketing solutions and strategic decision-making support. At the core of their approach is commercial intelligence, which places marketing at the center of the business and replicates the customer experience.

By analyzing various data sources, including product, sales, customer, and operational data, Analytic Partners sheds light on the impact and effectiveness of specific marketing activities. They offer their clients a single source of truth through their GPS Enterprise platform, which enables scenario planning, testing, optimization, budgeting, and forecasting for leading brands. Additionally, their ROI Genome provides intelligence gleaned from 20 years of analysis and learning from multiple industries and countries.

Through their solutions, Analytic Partners helps global brands maximize success by making impactful marketing decisions based on data-driven insights