Beach Couture by Annabelle Lawrence is a brand that has been Chasing Summer since 2018. Frustrated with compromising on both style and fit when it came to beachwear, Annabelle decided to create her own line of swimwear. Specializing in made-to-measure swimwear and bespoke embellished pieces, Beach Couture aims to make women feel confident, classy, and sassy.

With a background in costume design and a First Class degree in Fashion Design with Honours, Annabelle understands the importance of a perfect fit. Growing up designing Ballroom & Latin dance dresses, she brings her expertise in creating premium pieces using contemporary fabrics, clever design details, and stunning surface embellishment to her brand. Beach Couture focuses on celebrating women's bodies by designing pieces that accentuate and support in all the right places.

All garments are produced in-house, and their made-to-order and made-to-measure service helps to dramatically reduce wastage. The brand prioritizes sustainability by using high-quality fabrics sourced from within the UK to reduce their carbon footprint. They are also introducing sustainable fabric options, with the lycra made from recycled ocean waste.

Beach Couture aims to become a 100% sustainable brand within 5 years. Explore Beach Couture's statement pieces and find swimwear that fits you, not the other way around. Join their mailing list for exclusive discounts, pre-sales, and updates