APEX Pro is a pioneering brand based in Birmingham, AL that aims to revolutionize the way data is presented and communicated to drivers. The brand was founded by Austin Gurley, who recognized the need for a simplified way to show drivers their current versus potential performance while building a Formula SAE car. Traditional lap times proved to be insufficient in improving performance, so Austin partnered with racer Andrew Rains to develop a groundbreaking product.

Through extensive testing and validation from professional racers and coaches, APEX entered the market with a highly effective tool that has the potential to reshape drivers' perception of data. Andrew Rains, a professional driver coach, utilizes APEX to help his clients improve on the track. The brand prides itself on offering simple and affordable data acquisition systems for track and autocross enthusiasts.

APEX Pro is dedicated to providing a fun and user-friendly product that ushers in a new era of motorsports data