Welcome to ASOROCK WATCHES, the first global luxury watch brand out of Africa. Founded in 2018 by watch enthusiasts Ben Iroala and Andrew Mutale, our mission is to make a positive impact on the African continent and represent its beauty in the luxury watch market. We were tired of the high mark-up prices of popular name brands and the lack of African-made watches in our collection, so we created ASOROCK.

At ASOROCK, we believe in social entrepreneurship and giving back. Our goal is to build free libraries in rural areas across Africa, and to achieve this, we've partnered with BOOKSFORAFRICA. By purchasing an ASOROCK watch, you not only get an exquisitely crafted timepiece at an unbeatable price, but you also contribute to providing much-needed aid to underprivileged children in African villages.

Your name, along with other watch owners, will be engraved on a Thank You Pillar in the library complex. We also donate to essential charities every month, supporting causes we believe in. Join us in this movement to improve the lives of African youths by contacting us today