ASOS is an online fashion retailer based in the United Kingdom. It was founded in June 2000 by Nick Robertson and Quentin Griffiths. Originally known as As Seen On Screen, the company aimed to provide affordable versions of celebrity-inspired fashion to its customers. In 2001, the company rebranded as ASOS and focused on selling its own branded clothing alongside other fashion brands. ASOS is headquartered in London, UK. The company's headquarters is located at Greater London House in Camden. The building is an iconic art deco structure and serves as the hub for ASOS' operations. ASOS offers a wide range of fashion products, including clothing, footwear, accessories, beauty products, and grooming essentials. The company targets young adults and offers a diverse range of styles, from high street to luxury brands. ASOS also provides customers with a marketplace where they can sell their own clothing and accessories. Operating on a global scale, ASOS has international websites for various countries, including the United States, France, Germany, and Australia. The company ships to over 200 countries worldwide. ASOS has also expanded its business through partnerships, joint ventures, and acquisitions. Notable subsidiaries of ASOS include Topshop, Topman, and Missguided. ASOS holds a strong market position in the online fashion retail industry. It has become one of the largest online retailers in the UK and has a significant global presence. In terms of global sales, ASOS generated revenues of over £3 billion (approx $4.2 billion) in the fiscal year 2021. While ASOS faces competition from other online fashion retailers like Zalando and Boohoo, it has managed to maintain its standing and remains one of the most popular choices among fashion-conscious consumers. Over the years, ASOS has achieved various milestones and made significant changes to its strategy and lineup. It has collaborated with renowned brands and designers, such as Tommy Hilfiger and Simone Rocha, to offer exclusive collections. The company has also introduced sustainability initiatives, including the ASOS Responsible Edit, which features products made from recycled materials. As of the latest updates, ASOS continues to expand its global footprint and enhance its customer experience. It remains committed to offering the latest fashion trends and maintaining its position as a leading online fashion retailer.