Astra Honda Motor, commonly known as Astra Honda, is a joint venture between Astra International, an Indonesian conglomerate, and Honda Motor Company, a renowned Japanese automobile manufacturer. Astra Honda is primarily engaged in the manufacturing, marketing, and sales of motorcycles and motorcycle-related products. Founded in 1971, Astra Honda has its headquarters located in Jakarta, Indonesia.

The company operates several production facilities across the country, including plants in Karawang, Surabaya, and Cikampek. Astra Honda offers a diverse range of motorcycles tailored to meet the needs and preferences of Indonesian consumers. Their product lineup includes underbone motorcycles, sport motorcycles, scooter motorcycles, and moped motorcycles.

Astra Honda also provides after-sales services, such as spare parts, maintenance, and repairs, through its extensive network of authorized dealerships and service centers. Astra Honda has significantly expanded its global presence by establishing subsidiaries and joint ventures in various countries. For instance, the company operates manufacturing facilities and engages in sales and distribution activities in Vietnam, Malaysia, and Thailand.

These international ventures contribute to Astra Honda's position as one of the leading motorcycle manufacturers in the region. In terms of market position, Astra Honda is a dominant player in the Indonesian motorcycle market, enjoying a significant market share. The firm faces stiff competition from other major motorcycle manufacturers like Yamaha, Suzuki, and Kawasaki.

Nonetheless, Astra Honda's reputation for delivering high-quality motorcycles and its extensive distribution network has helped it maintain a competitive edge. Over the years, Astra Honda has achieved several milestones and implemented key strategies to fuel its growth. One notable achievement includes reaching the milestone of producing 100 million motorcycles in Indonesia in 2019.

This underlines the brand's strong manufacturing capabilities and consistent popularity among consumers. As of the latest available information, Astra Honda continues to consolidate its position as a market leader by adapting to changing consumer preferences and introducing innovative products. The company's current focus is on developing environmentally friendly motorcycles and expanding its market share both domestically and globally.

In conclusion, Astra Honda is a leading motorcycle manufacturer in Indonesia, offering a wide range of motorcycles and related services. With its strong market presence, global operations, and commitment to innovation, Astra Honda is poised to maintain its prominence in the motorcycle industry