ASUS, also known as ASUSTeK Computer Inc., is a multinational company founded in Taiwan in 1989, with its headquarters located in Taipei, Taiwan. It is known for producing computer hardware and electronics. ASUS started initially as a motherboard manufacturer and later expanded its product offerings to include laptops, desktop PCs, smartphones, tablets, servers, networking equipment, and various computer components.

In terms of its global operations, ASUS has established a strong presence worldwide. It has subsidiaries in different countries, including the United States, China, and Japan. Additionally, the company has formed joint ventures and partnerships to enhance its market reach.

Notably, in 2005, ASUS and Gigabyte Technology jointly invested in a Taiwanese manufacturing plant, Unihan Corporation, to produce LCD monitors and TVs. ASUS has emerged as a key player in the global technology market and has achieved significant market share in various product categories. It holds a strong position in the motherboard market, being one of the top manufacturers globally.

In the laptop market, ASUS has consistently ranked among the top five laptop vendors worldwide. It also enjoys a significant market share in the gaming laptop segment with its ROG (Republic of Gamers) brand. ASUS has made several significant achievements and strategic changes throughout its history.

In recent years, it has actively expanded its product portfolio to cater to different customer segments. The company has made notable improvements in its smartphone offerings and has gained recognition for its ZenFone series. It has also ventured into the wearable technology market with its ZenWatch line of smartwatches.

In terms of its current status, ASUS continues to innovate and diversify its product lineup in response to evolving market trends. It remains a global leader in computer hardware and has expanded its presence in emerging technologies such as artificial intelligence and the Internet of Things. ASUS actively engages in research and development and collaborates with industry partners to deliver cutting-edge products to its customers.

The company's commitment to quality, innovation, and customer satisfaction positions it as a prominent brand in the technology market