As We Grow is an Icelandic design company that embodies the concept of slow fashion. They prioritize sustainability by eschewing mass production and exclusively selecting eco-friendly materials for their garments. The brand's pieces are not only simple and luxurious but also designed to grow with the child, ensuring longevity and minimizing waste.

The brand's foundation is rooted in a heartwarming story of a knitted sweater's journey from one child to another, forging lasting friendships and connecting families along the way. This tale inspired As We Grow to build a thriving design company with a strong commitment to sustainability and responsible product life cycles. Their dedication has earned them the prestigious Icelandic Design Awards.

As We Grow's mission is to encourage conscious consumption by urging people to buy fewer, better quality items. They strive to reduce clothing waste by offering enduring products that hold real value for their users. Each garment is fair trade, benefiting all individuals involved, and made from natural, renewable, and sustainable materials.

Alpaca wool—a fiber known for its durability and environmental benefits—is one of their primary materials. Choose As We Grow for timeless pieces crafted with love and a genuine commitment to a better future