ATLAS Live Tracking is the next generation in race timing. Our brand specializes in providing innovative technology solutions for professional race timing companies and race organizers. With our cutting-edge hardware and software systems, we offer a range of products and services to meet the needs of timers, organizers, and even DIY race events.

For timers, we have developed radical new technology that allows for unlimited timing gates along the course, ensuring accurate and efficient timing for all participants. Organizers can take advantage of our timing and tracking services, including GPS and chip timing, for large events in any sport. We handle all the hard work, so you can enjoy a stress-free approach.

If you have a small race and a tight budget, our manual timing solution is perfect for you. We have designed the ATLAS Pod, a versatile device for endurance sports, with long battery life, rugged and waterproof features, and no buttons to press. It can be easily strapped or worn on the wrist, providing convenience and reliability.

Our technology has received positive feedback from industry professionals. ATLAS Live Tracking has helped Spartan Race combat cheating and captivate audiences with live GPS tracking. We offer flexibility for race organizers and easy deployment for DIY organizers.

ATLAS Live Tracking is led by a team of engineers and athletes, ensuring that our solutions are tailored to meet the specific demands of the racing world. Founded in 2017 and backed by Labman Automation and the Adidas Family Office, we are committed to providing exceptional technology solutions for the race timing industry. Get in touch with us for a free demo of our system.

Visit our website or contact us via phone or email. ATLAS Live Tracking is here to revolutionize race timing with our innovative solutions