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Atlas Solutions

@atlassolutions.com

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Atlas Solutions is a advertising technology company based in the United States. It was founded in 2001 as a subsidiary of Quantcast Corporation, but in 2013 it was acquired by Facebook. The company is headquartered in Menlo Park, California.


Atlas Solutions primarily offers a suite of advertising products and services that help businesses reach their target audience effectively. Its main product, the Atlas platform, provides a range of tools for online marketers, including ad serving, measurement, and targeting capabilities. The platform enables advertisers to manage their campaigns across multiple devices and channels, allowing for more precise targeting and better measurement of results.


On a global scale, Atlas Solutions operates as a subsidiary of Facebook, leveraging the social media giant's vast user base and ad inventory. The company has established partnerships with major advertising agencies and publishers around the world to further expand its reach and influence in the industry. One notable partnership is with Omnicom Group, one of the world's largest advertising agencies, which allows for seamless integration of Atlas Solutions with Omnicom's media planning and buying capabilities.


In terms of market position, Atlas Solutions is a key player in the advertising technology sector. With its cutting-edge technology and access to Facebook's extensive user data, the company has gained a strong foothold in the industry. While there are other major players in the space, such as Google's DoubleClick and Amazon Advertising, Atlas Solutions distinguishes itself with its emphasis on cross-device targeting and measurement.


One major event that significantly impacted Atlas Solutions' growth was its acquisition by Facebook in 2013. This allowed the company to tap into Facebook's massive user base and enhance its advertising capabilities. Since then, Atlas Solutions has continued to innovate and refine its products to better serve advertisers in the ever-evolving digital advertising landscape.


As of the latest update, Atlas Solutions continues to operate under the umbrella of Facebook. The company remains committed to providing advertisers with advanced tools and solutions to effectively reach their target audience. With the ongoing expansion of digital advertising, Atlas Solutions is well-positioned to further solidify its market presence and contribute to the growing success of Facebook's advertising business

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