Attraction, an award-winning leader in the North American entertainment industry since 2002, is a prominent production, creation, and distribution powerhouse. With a focus on content, Attraction offers a wide array of services including productions, distribution, digital solutions, and career opportunities. The brand has recently made headlines with a groundbreaking partnership deal with Netflix, elevating French language film projects to the global stage.

Additionally, Attraction's commitment to nurturing talent is evident through the recent appointment of Vice Presidents, showcasing a dedication to employee growth. Collaborating with content giant Banijay for international distribution further solidifies Attraction's presence in the industry, with hit formats like Love is a Highway gaining recognition. Based in Montreal and Toronto, Attraction continues to shape the entertainment landscape with innovative ideas and creative collaborations