Awful Announcing is an influential brand that has been a go-to source for news and commentary about the sports media industry since its founding in May 2006. Founded by Brian Powell, Awful Announcing quickly gained popularity in the early sports blogosphere with its focus on highlighting both the on-air and off-air lowlights of broadcasters across the country. In 2010, it was acquired by the Bloguin Network, headed by Ben Koo.

This acquisition marked a shift for Awful Announcing, as it began to offer more news, analysis, commentary, and features alongside its trademark criticism and gaffe-spotting. Under Bloguin's ownership, Awful Announcing expanded its team with notable writers such as Matt Yoder, Joe Lucia, Andrew Bucholtz, and Ken Fang. During this time, the brand solidified its position as one of the leading sports media websites on the internet.

Today, Awful Announcing operates under its parent company, Comeback Media, alongside its sister site The Comeback. Together, they provide comprehensive sports media coverage, ranging from major stories to obscure anecdotes, ensuring they leave no stone unturned in the world of sports media