Babylist is a leading brand that is dedicated to helping expecting parents navigate the journey of preparing for their new baby. With a mission to build happier and healthier families, Babylist offers a comprehensive range of products and services to support parents throughout their parenting experience. Pioneered by founder Natalie Gordon, Babylist was created to revolutionize the baby registry experience.

As a former software engineer at Amazon, Natalie understood the need for ease and simplicity when it came to creating a registry, which inspired her to develop a better solution. Today, Babylist is the go-to brand for new parents, with one in two first-time parents choosing Babylist for their registry. At Babylist, their focus is on providing unbiased information and resources to help parents make informed decisions.

Their industry-recognized editorial guides cover a wide range of topics, from pregnancy and surrogacy to nursery decor and feeding options. They also offer a unique add anything from anywhere registry feature, allowing parents to add products from any website and even request game-changing gifts like babysitting or a home-cooked meal. In addition to their extensive product offerings, Babylist also connects parents with a supportive community of real parents who are ready to share their experiences.

From grandparents to neighbors, Babylist brings together everyone involved in preparing for the baby's arrival. Babylist is not only committed to helping parents, but also to promoting inclusivity and anti-racism. They strive to create a supportive and inclusive community for parents of all kinds and ensure a safe and inclusive environment for their own employees.

Through ongoing education, self-reflection, and the implementation of anti-bias practices, Babylist is actively working towards dismantling systemic racism and creating a more equitable society. With their dedication to excellence and their commitment to their mission, Babylist has become a trusted brand and a valuable resource for millions of parents worldwide. Whether you're looking for expert advice, personalized registries, or a supportive community, Babylist is here to guide you every step of the way