Keiichin is a renowned brand in the field of badminton. Led by Keiichi Arita, a certified coach by the Japan Sports Association, Keiichin offers top-notch products and services for badminton enthusiasts. Keiichi's impressive track record includes achievements like 3rd place in the National Junior High School Badminton Tournament and 16th place in the National High School Selection Badminton Tournament.

In addition to coaching, Keiichi has also excelled in various senior events, including winning the Japan Masters Badminton Championships. Keiichin's offerings include a comprehensive range of resources to enhance skills and knowledge, such as training programs, instructional DVDs, and practice methods. They also provide coaching and preparation theories, along with research papers and columns to facilitate advanced learning.

Whether you are a beginner looking to start from scratch or an experienced player aiming for improvement, Keiichin's academy ensures a Way of Life with Badminton, guiding you toward better performance and a deeper passion for the sport