Baja Fresh Mexican Grill is a fast-casual restaurant chain based in the United States that specializes in Mexican cuisine. The company was founded in 1990 by Jim Magglos and Linda Magglos, and its headquarters are located in Scottsdale, Arizona. Baja Fresh offers a variety of Mexican-inspired dishes made with fresh ingredients and bold flavors.

Their menu includes items such as burritos, tacos, salads, and quesadillas, all customizable to meet individual preferences. The restaurant also provides a range of salsas and sauces to ensure a unique and personalized dining experience. On a global scale, Baja Fresh operates primarily in the United States with over 160 locations spread across 26 states.

The company continues to expand and has also ventured into international markets. Notably, Baja Fresh has partnered with Grupo Gigante, a Mexican retail corporation, to open restaurants in Mexico. In terms of market position, Baja Fresh holds a strong position in the Mexican fast-casual market.

It competes with other major chains such as Chipotle Mexican Grill and Qdoba Mexican Eats. While Baja Fresh may not have the same level of global sales as its competitors, it continues to grow and attract a loyal customer base with its fresh and flavorful offerings. Throughout its history, Baja Fresh has seen several changes in its strategy and product lineup.

In 2002, the chain was acquired by Wendy's International, which aimed to expand Baja Fresh's presence. However, Wendy's sold Baja Fresh in 2006 to a private equity firm, who then sold it to a franchise group in 2010. These changes have influenced the brand's growth and allowed for innovations in menu items and customer experience.

As of the latest updates, Baja Fresh remains a popular choice for Mexican cuisine enthusiasts in the United States. The company continues to focus on its core values of freshness and flavor, constantly seeking new ways to satisfy its customers' tastes while expanding its reach domestically and internationally