Banjir Embun is a brand that aims to inspire and empower individuals through their informative website, Banjirembun. com. Founded on April 17, 2012, Banjir Embun's mission is to encourage a passion for writing and reading among the Indonesian community.

The brand believes in the power of honesty, emphasizing that it is better to write honestly, even if the quality of the writing is not perfect. Banjir Embun aims to combat plagiarism and promote integrity in writing. The brand's founder, A.

Rifqi Amin, has been using the term Banjir Embun since 2009 and sees it as a symbol of his dedication to meaningful writing. Through their website and upcoming YouTube channels, Banjir Embun covers a wide range of topics, including education, health, motivation, finance, and property investment. The brand welcomes constructive criticism and collaboration opportunities in the field of advertising, as they strive to make a positive impact on society