Better Business Bureau (BBB) is a non-profit organization based in the United States that focuses on providing consumers with information and ratings on businesses. It acts as a mediator between consumers and businesses, promoting ethical business practices and resolving disputes. BBB was founded in 1912 by a group of business executives who aimed to create a platform where businesses could foster trust with consumers.

Over the years, BBB has evolved into a well-respected organization that sets standards for ethical business behavior and provides accreditation to businesses that meet those standards. The headquarters of BBB is located in Arlington, Virginia, United States. From there, BBB oversees its operations across the country and also works closely with other BBB offices internationally.

The main products and services offered by BBB include business ratings and reviews, dispute resolution services, consumer education, and accreditation. BBB collects and evaluates information on businesses, assigning ratings based on their performance and consumer feedback. It also offers a platform for consumers to file complaints against businesses and seeks to resolve those complaints through mediation and arbitration.

Additionally, BBB provides resources and educational materials to empower consumers to make informed decisions. On a global scale, BBB operates in the United States, Canada, and Mexico. It also has partnerships with similar organizations in other countries.

Notably, BBB collaborates with the International Association of Better Business Bureaus (IABBB) to coordinate efforts and share best practices globally. BBB holds a strong market position in the United States, as it is one of the most recognized organizations when it comes to business ethics and consumer protection. Its accreditation program is considered prestigious and helps businesses earn the trust of consumers.

While there are other organizations and platforms that provide business ratings and reviews, BBB's long-standing history and reputation give it an edge over competitors. In recent years, BBB has focused on expanding its online presence and embracing digital platforms. This includes enhancing its website and online services to provide better accessibility to consumers.

BBB has also introduced new initiatives to address emerging issues in the business world, such as scams and frauds in the digital age. As of the latest information available, BBB continues to be a trusted source for consumers seeking information on businesses. It remains committed to its mission of promoting ethical business practices and protecting consumer interests