Beiersdorf is a German personal care company headquartered in Hamburg. It was established in 1882 by pharmacist Paul C. Beiersdorf.

The company's headquarters, commonly known as the Beiersdorf House, is located in Hamburg Eimsbüttel district. Beiersdorf primarily focuses on the production and distribution of skincare products and cosmetics. Its most famous brand is Nivea, which offers a wide range of skincare products for all ages.

Additionally, Beiersdorf offers other popular brands such as Eucerin, which focuses on dermatological skincare, and La Prairie, a luxury skincare brand. With a global presence, Beiersdorf operates in over 150 countries, including a strong presence in Europe, North America, and Asia. The company has several notable subsidiaries, joint ventures, and partnerships.

For example, in 1992, Beiersdorf entered into a joint venture with Japanese company Tesa SE, which specializes in adhesive tapes and solutions. Beiersdorf also established a partnership with Chinese e-commerce giant Alibaba to enhance its online distribution channels in China. Beiersdorf holds a prominent position in the personal care market.

As of the latest available information, the company reported global sales of approximately €7. 65 billion in 2020. This positions Beiersdorf as one of the leading players in the industry.

Notable competitors include Procter & Gamble, Unilever, and L'Oréal. Throughout its history, Beiersdorf has achieved various milestones and implemented significant changes. In the early 20th century, the company expanded internationally, establishing branches in London and Paris.

In recent years, Beiersdorf has focused on digitalization and innovation, launching online platforms and investing in R&D to develop new products. Currently, Beiersdorf continues to expand its global reach and invest in research and development. The company aims to drive sustainable growth through its brand portfolio and digital transformation.

As of the latest update, Beiersdorf has not made any significant changes to its product lineup or strategy publicly known. Nonetheless, the company remains at the forefront of the personal care industry, consistently evolving to meet consumer needs and preferences